The lockdown economy has changed the course of shopping, possibly forever. Loungewear and lingerie sales are skyrocketing whilst we self-isolate.
The high street is continuing to struggle in lockdown. Demand for high street brands is down one hundred and forty five percent year-on-year, which marks a five year low for May.
Jessie Stein, a professional stylist said of the data: “Many shoppers don’t want the hassle of returning low value items, whilst stuck inside. High street brands thrive on a buzzing high street, where shoppers can try before they buy with ease. The lockdown has stopped a lot of impulse buying for cheaper, ‘wear once’ type clothing.”
UK retailers hit hard by the shutdown are preparing for ‘the biggest summer of discounting in years.’ Retailers in desperate need to sell excess stock are planning to offer unprecedented levels of discounting to shoppers this summer. Online retailers have begun kickstarting demand by offering 43 percent more clothing discounts than this time last year, an increase of 13% week-on-week.
Stuart McClure, co-founder of LovetheSales.com said “UK shoppers have been unable to hit the stores for two months now and more women than ever are turning to Kate for fashion inspiration. Kate’s popularity and global appeal is so significant, there isn’t another public figure out there that can match her influence in the virtual space. We expect Kate to continue her charity work online and lucky brands will be watching in anticipation of the duchess wearing their clothes.”