Global hospitality group The Lux Collective and Jumbo Group in China have signed a hotel management agreement in July 2022 to build the first LUX* urban resort in Guangzhou, China – LUX* Guangzhou.

This latest signing marks The Lux Collective’s first foray into one of the top three first-tier cities in China and will boost its brand presence in a highly important strategic source market. The new hotel is expected to open in June 2024.

“We are honoured to partner with the Jumbo Group in China to manage and operate this exciting new luxury hotel in Guangzhou, creating a refreshing urban oasis. Our strategic entry in Guangzhou reinforces our presence in the Pearl River Delta Economic Zone and Guangdong-Hong Kong-Macao Greater Bay Area. We are confident that this partnership will elevate our flagship luxury brand LUX* as we continue to expand and shine in China,” said Mr Paul Jones, Chief Executive Officer of The Lux Collective.

“We are pleased to be the first strategic partner of The Lux Collective in Guangzhou. LUX* Guangzhou is the very first hotel project of our Group. We have joined hands with LUX* to develop a luxurious urban resort in the Huangpu area, where the beauty of art, the charming historic heritage and the essence of nature inspire travel and enrich the body, mind and soul,” said Mr Liu Yi, Chairman of Jumbo Group.

LUX* Guangzhou is located in Huangpu District, Guangzhou City. It has been the gateway to South China since ancient times, with a rich cultural heritage and history, and is also one of the birthplaces of the ancient “Maritime Silk Road”. This new project is a luxurious complex comprising a 109-room hotel which includes 36 ultra-luxurious residences, an art gallery and a modern office building.

All rooms and suites provide elegant comfort along with the personalised service that is a hallmark of LUX*. Ideal for business, leisure and wellbeing getaways, it will feature a spacious banquet hall, restaurants with world-class cuisine, spa, fitness centre, a swimming pool connecting indoors and outdoors, a children’s playground and other modern facilities and amenities.