The majority of Singaporean Consumers Prefer In-Store Shopping

Sensormatic Solutions have released findings from its second annual Singapore Year-End Consumer Sentiment Survey, showing that 3 out of 4 (75 per cent) of Singapore consumers enjoy shopping or browsing in a physical store.

Additionally, about 3 out of 5 (61 per cent) indicated that online shopping can never replace in-store experiences. This is a slight increase over 2021, where 59 per cent of respondents felt that in-store shopping is irreplaceable. This year’s study also revealed that 4 out of 5 (80 per cent) of consumers plan to shop in- store for future major sales events or holiday periods.

“The study finding shows that Singapore consumers are readily switching back to shopping in physical stores as the economy opens up and in-store shopping becomes accessible,” said Daren Ng, Vice President & General Manager, Asia Pacific, Sensormatic Solutions. “This shows that the in-store shopping experience continues to be appealing to consumers especially when they want to browse and try items or check product quality.”

Most Popular