Coniq will design unique real-time loyalty programme that will drive footfall, repeat visits and sales for The Mall Luxury Outlets’ world-famous fashion brands.
The new luxury loyalty program is set to launch at the end of May and will incorporate the full digital capabilities of Coniq’s IQ Total Customer Engagement Platform at The Mall Firenze and The Mall Sanremo to provide thousands of guests with highly personalised luxury experiences.
“Our guests come to our Luxury Malls to live an experience of beauty in all its forms,” said Giorgio Motta, General Manager, The Mall Luxury Outlets. “To continue to exceed the expectations of our visitors, we need to know them better and their desires. Our main mission is to anticipate their needs and wants. That’s why we have chosen Coniq, because they have the technology and the experience to help us better understand and engage our loyal customers.”
Coniq’s IQ platform will provide The Mall Luxury Outlets’ marketing team with data on their customers including demographics, product category purchased and shopping behaviour. This rich trove of insight will be used to successfully engage, influence and deliver experiences and services to guests across multiple channels and touchpoints in real-time, throughout the entire customer journey.
The IQ platform comes with a suite of capabilities including advanced segmentation, dynamic offer and reward management and email. The Mall Luxury Outlets will also leverage the power of IQ Touch, the industry’s only connected device that collects, analyses and shares customer engagement data from physical stores and online touchpoints.
