The company is set to expand its footprint – at home and across the globe by opening more than 70 new stores in North America and up to 300 globally during the next five years.
The North Face also plans to continue to transform existing locations to ensure consistency across all its store environments and create a stronger connection with consumers.
To reflect The North Face heritage’s of inspiring and enabling exploration for everyone, the new locations will balance approachability for customers new to the outdoors, while bringing to life stories that demonstrate the “athlete-tested, expedition-proven” quality of its high-performing products. The brand’s commitment to sustainable design and circularity will also be on full display.
“As consumers want to engage with The North Face physically as well as digitally, we want to create consistent and welcoming experiences across all our retail locations for both new and established explorers,” said Jason Thomas, Senior Director of Retail, The North Face, a division of VF Outdoor. “This growth strategy will allow us to share our values and connect with customers on a deeper level in multiple different locations and touch points across the globe.”
