The RealReal Opens First Brooklyn Store

The luxury retailer has opened its third physical store location at Cobble Hill, in Downtown Brooklyn.

Founded in 2011, The RealReal is a company with millions of shoppers and consigners. The company has curated the world’s largest and most trusted marketplace for authenticated luxury items. Their new Brooklyn store location occupies an area of 2,500sq ft and features two consignment offices and the company’s women’s and men’s ready-to-wear, handbags, shoes, and accessories collections.

The store is a treasure trove of unique items; one of a kind pieces specially curated for Brooklyn customers will be added each day and items from brands including Chanel, Gucci, Isabel Marant, Louis Vuitton and Prada will all be housed in the store.

In a period where many retailers are looking to pivot their operations to a digital focus, The RealReal is taking the opposite approach, investing in bricks-and-mortar expansion. Courtney Hawkins, The RealReal’s Vice President of Retail, commented: “Stores help us bring our brand to life, introducing new customers with an immersive experience and giving existing customers a physical touchpoint. They’re also a local neighbourhood spot to shop, meet with our experts and drop off consignment.”

Photo Credit: Joyce Lee, TheRealReal

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