Following the opening of their world-first flagship store In London’s Soho, the Rolling Stones have launched a brand new, global e-commerce shop equipped with a 360˚ virtual experience.
If you can’t get to the store in Carnaby Street London, then the virtual store is the next best
thing. Once the shopper enters the virtual store they can select from the incredible product on offer. The site has a seamless user journey over the store’s 2 floors, including the sound booth room which hosts collaboration pieces such as the exclusive Stutterheim rain mac.
The immersive 360 ° website shines a light on the artistic history of the physical store location on Carnaby Street and shares insider anecdotes about the architecture and design features. Created in partnership with the Rolling Stones and Bravado, Universal Music Group’s merchandise and brand management company, the new online store specialises in fashion and accessories. These exclusive products are only available at RS No. 9 Carnaby online or in store.
John Habbouch, GM & CFO Bravado says: “We are excited to be able to take the brand new RS No. 9 Carnaby store to the world and to allow customers and fans to shop the collection from the comfort of their own homes through an immersive and unique online experience of this exciting retail space.”
