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The Social Hub Unveils Florence Hub

Hybrid hospitality pioneer The Social Hub has opened a stunning new €150M hub in Florence – complete with the city’s largest rooftop garden with an Olympic length swimming pool.

The 80,000sq m The Social Hub Belfiore is located in the San Jacopino district, close to the historic centre. It joins The Social Hub Lavagnini as the company’s second Florence property and is the latest step in the group’s belief in Italy and its commitment to contributing to the development of the Tuscan city.

The stunning new hub will prove a big draw for international visitors for business and leisure and includes a 550-room, four-star hotel featuring a 7,000sq m rooftop with a public garden and an Olympic-length swimming pool; Tuscany’s largest co-working space with capacity for 500 professionals and premium conference facilities for more than 300 guests. Other amenities include a gym, a shopping boulevard and additional public spaces.

Charlie MacGregor, the Edinburgh-born CEO & Founder of The Social Hub, said: “When we first invested in Italy nearly a decade ago, many doubted our success. But through collaboration with the municipality, architects and local partners, we have created two thriving hubs in Florence. The Social Hub Belfiore reflects our evolving model – one that revitalises neighbourhoods by responding to their needs.”

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