The store has been opened in partnership with Kim Lien Group ahead of a planned store rollout.
Located in Hanoi’s Hoan Kiem district, the new Vitamin Shoppe store occupies an area of 1,500sq ft and boasts a collection of vitamins, supplements and other health and wellness products from The Vitamin Shoppe’s proprietary brands including brands such as namesake, BodyTech and True Athlete.
Sharon Leite, The Vitamin Shoppe, commented: “We are excited to bring our industry-leading expertise and innovation to the Vietnam market, where we see strong interest in our products and increasing demand for high-quality health and wellness brands.
“Our partners at Kim Lien Group have an exceptional understanding of the Vietnam market and the knowledge and experience to make The Vitamin Shoppe a trusted destination for wellness solutions in Vietnam.”
Under the agreement, Kim Lien Group has gained the rights to open and run The Vitamin Shoppe stores across Vietnam. The second store is set to open in the Dong Da district of Hanoi later this month.
