The Watches of Switzerland Group, the UK’s largest luxury watch and jewellery specialist, has opened three mono-brand watch boutiques in Drake Circus shopping centre, Plymouth.

Drake Circus is Plymouth’s premier shopping destination with 70 independent and national brands under one roof. The three stores are situated side by side on the upper level of the Mall, in close proximity to the Apple store. As well as being the first time the Watches of Switzerland Group has invested in this coastal Devonshire city, these boutiques, representing OMEGA, TAG Heuer and Breitling, are unique to the centre, being the only mono-brand watch boutiques in Drake Circus.

These flagship single floor stores have been designed to the highest luxury specification in conjunction with each brand’s interior design teams. The internal fit outs and external façades embody the values and ethos of these brands with their signature styles reflected to deliver unique and fully immersive retail experiences.

Watches of Switzerland Group Executive Director Craig Bolton commented, “We see this as a major opportunity to introduce customers at Drakes Circus to these exceptional brands, which represent the best of Swiss watchmaking. They are brands with a rich history and with such exciting new releases on the horizon, I’m looking forward to welcoming customers into these luxury boutiques to discover more.”