The Watches of Switzerland Group, the UK’s leading luxury watch specialist, is delighted to announce the opening of a new TAG Heuer boutique in Bath’s vibrant town centre.
The new store is situated within SouthGate Bath, the leading shopping destination with a broad range of high street and top branded shops and the finest local restaurants.
The new boutique features innovative designs fused with TAG Heuer’s iconic heritage, symbolising cutting-edge Swiss craftsmanship, using light wood panels, concrete and signature deep blue colours. All current collections of TAG Heuer will be available, as well as the Watches of Switzerland exclusive TAG Heuer Aquaracer Professional 300 Titanium and the new TAG Heuer Aquaracer Professional 200 Solargraph Blue. Clients can also get acquainted with the brand’s luxury smartwatch collection: Connected Calibre E4, which seamlessly merges connectivity with the elegance and luxury of a traditional timepiece.
This flagship single-floor boutique has been designed to the highest luxury specification in conjunction with the brand’s interior design team. The internal fit-out and external façade embody the values and ethos of the brand with their signature style reflected to deliver a unique and fully immersive retail experience.
Craig Bolton, President of the Watches of Switzerland Group in the UK, and Europe said: “This is an exciting time for TAG Heuer as we look to grow our retail offering and increase our activity around the UK. TAG Heuer enjoys very high levels of awareness all over the country, and we’re delighted to be building on this and bringing our clients in Bath the full immersive TAG Heuer experience. The new TAG Heuer boutique will showcase the best of the core collections plus the Watches of Switzerland exclusive timepiece which our knowledgeable experts in the boutique will be delighted to guide clients through.”
