The company has opened a new multi-brand luxury watches store in American Dream, a theme park, retail and dining destination in New Jersey.
American Dream is best known for its Nickelodeon-themed attractions, Dreamworks waterpark, home to Shrek, Legoland, an indoor ski slope and surfing pool. But it also has a luxury shopping area, known as The Avenue, where Watches of Switzerland will be neighbours with the likes of Saks Fifth Avenue, Hermès, Saint Laurent, Tiffany & Co., Gucci and Dolce & Gabbana. The Watches of Switzerland showroom is the largest in New Jersey and one of eight Watches of Switzerland multi-brand showrooms in the US.
It includes a mono-brand shop in shop of devoted to Rolex and one of Cartier. “With a shared dedication to unmatched experiences, Watches of Switzerland is thrilled to be opening our eighth multi-brand showroom in the United States at American Dream,” says David Hurley, Watches of Switzerland Group deputy CEO.
Rolex’s boutique dominates the showroom’s frontage, appearing to be double the size of the multi-brand area where Omega, Tudor, Grand Seiko and Girard-Perregaux reside. There is also branded space for Analog Shift, the certified pre-owned division of Watches of Switzerland.
