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Third Miniso Store Coming to Broadway

The China-based value retailer has signed a new lease to open another store on Broadway, in Manhattan’s Financial District, JEMB Realty has announced.

Set to open this summer, the new 5,000sq ft store will be the third location for Miniso in New York City, with existing outposts on Broadway in SoHo and in Times Square.

The corner retail space is located near the new World Trade Center in a highly-trafficked area of Lower Manhattan. JEMB said the asking rent was $400 per square foot.

“We’re pleased to welcome Miniso to 150 Broadway, as we curate a tenant mix that spurs additional growth in this downtown enclave,” said Joseph Hamway, who handles the leasing for JEMB Realty. “Miniso is a fresh, in-demand retailer who will greatly benefit from being on this intersection of Broadway and Liberty, arguably one of the best retail corners of Manhattan seeing in excess of 50,000 pedestrians daily.”

The expansion in New York City is the latest move from Miniso, which sells a mix of toys, gadgets and household items, to grow its US footprint. In April, the company said it would open its first-ever US flagship store inspired by the intellectual property of Sanrio at the massive American Dream mall in East Rutherford, New Jersey.