A digitally-native retailer known for its inclusive sizing, body positivity and advocacy for women is expanding in brick-and-mortar.
ThirdLove, the bra and innerwear brand that was founded online in 2013 and has since expanded into loungewear and activewear, will open four new locations in time for the holiday rush. Three stores will open in October in Washington, D.C.; Dallas; and Boston, with a fourth opening its doors in early November, in Scottsdale, Arizona.
The stores, which will range between 1,100sq ft and 1,500sq ft, will double ThirdLove’s portfolio to eight locations — with more to come in the future.
“We wanted our first pop-up to focus on the shopping experience, and give our shoppers our fitting expertise and the opportunity to work directly with our store associate to get the fitting process started,” explained Veronique Powell, VP, Strategy & Operations, ThirdLove.
