The leading Scottish fashion brand that is revolutionising the fashion industry with affordable, sustainable clothes that look good and do good, is hosting its first-ever pop-up store.
The new pop-up is located at Sook in the St James Centre and will from Thursday 10th until Saturday 12th March 2022. Launched just last year This is Unfolded has already become an industry favourite with features in Glamour, The Times and Who What Wear – plus featuring in the top sustainable dresses on Lorraine on Good Morning Britain.
Open from 10am to 8pm, visitors will be the very first to catch a glimpse of the Unfolded Collection 04, which has been designed in collaboration with over 1,500 women over the last two months to ensure no waste is created in the process. Shoppers will be able to view, try on and buy from the limited edition collection as well as learning about the industry changes shopping with This is Unfolded is driving and the impact each purchase makes in the world through the Unfolded impact program.
The fashion industry is notoriously harmful to the environment as well as having a terrible reputation for the treatment and low pay of garment workers. 30 per cent of new clothes are never sold and end up in landfill – this wastage ensures that the fashion industry accounts for 10 per cent of global carbon emissions every year.
This is Unfolded removes this waste from the production and sales process to deliver truly sustainable clothing collections. The savings made are then used to improve lives – by paying workers better and creating long-term change by supporting children in India in education.
