Three Friends Start Eco-Friendly Brand

Farida El Agamy (Co-Founder & CEO), Samar Sayegh (Co-Founder & COO) and Dima Samaan (Co-Founder & CMO) started their brand Kyma to sell toxic-free, affordable and eco-friendly home cleaning products.

From R&D and manufacturing to production and packaging Kyma does everything right here in the UAE at its factory in Sharjah. “The goal is to reduce our environmental impact and carbon footprint,” the Co-Founders emphasised.

As part of Kyma’s commitment to reducing single-use plastic, its products are packaged in refillable bottles and recyclable materials. Unlike ready-to-use cleaners, Kyma cleaning products are manufactured in a concentrated tablet form which contains the same active ingredients but without water. “What that means is reduced packaging and no single-use plastic; reduced carbon footprint; and reduced storage needs. Our operations at Kyma prioritise ESG practices and therein we follow strong internal controls and processes.”

Impact-making is a long road and thus, having a clear sense of purpose is important for businesses that are keen to become changemakers as it provides a roadmap for creating a positive impact. “Our sense of purpose helps us to stay focused on our mission, make decisions aligned with our values and engage our employees and stakeholders around a shared cause. It also serves as a source of inspiration and motivation and helps companies differentiate themselves in a competitive market,” the Co-Founders agreed.

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