Icon Outlet at The O2, London’s leading outlet shopping destination, developed by AEG and Crosstree Real Estate Partners, has announced the signing of three independent British retailers – TOG24, Raging Bull, and Luke 77 – adding to the outlet shopping destination’s line up of over 60 premium retail brands.

Located on Icon Outlet’s Lower Level, TOG24’s 1,707sq ft store will open in early 2023, stocking the brand’s popular outerwear collections for men, women, and children. Located in close proximity to anchor brands adidas, New Balance, and Nike, TOG24’s first dedicated London store will further diversify Icon Outlet’s extensive retail offering. Founded in Yorkshire in 1958, the brand has gone from strength to strength over the past six decades, with the new Icon Outlet store set to join over 60 locations across the UK and Ireland.

Danny Heaton, Head of Marketing at TOG24, commented: “From our humble West Yorkshire beginnings over 60 years ago, we are proud to be taking this next step with our brand at a destination as dynamic as The O2. With so many other leading names on offer and strong year-on-year performance figures, we are confident we will feel right at home here, and we are very much looking forward to a bright future at Icon Outlet.”