The American luxury jewellery and speciality retailer has opened a new flagship store in Barcelona on the prestigious Passeo de Gracia.
The newly opened store is a relocation on the same high-street, with the flagship now spanning a larger space and reflecting the most recent retail design concept for the Tiffany & Co brand. Tiffany’s previous store hallmarks including dark wood and polished silver chrome have been replaced by jewel tones and softer furnishings.
The brand has exchanged its largely silver palette (an ode to the jewellery brand’s vast sterling silver jewellery collection and American-made hollowware) for warmer metallic touches, reflecting Tiffany’s push towards higher-end gold jewellery.
According to a Tiffany representative, the newly opened Barcelona flagship boasts a more ‘feminine’ approach, noting the sparing use of the iconic Tiffany blue colour, which was once ubiquitous at stores and is now used ‘only with purpose for a more nuanced approach’.
