Hailed to open in December in Costa Mesa, the new location follows the launch of the brands first Blue Box Café based at its flagship store and last year’s subsequent pop-up located in the Beverly Hills boutique.
The 12,000sq ft boutique will be located in the newly relocated and newly designed Costa Mesa boutique. The café will offer seating for up to 38 guests and will offer a menu consisting of American classics made from regionally sourced ingredients.
Reed Krakoff, Chief Artistic Officer at Tiffany & Co., commented: “This store really embodies the best of Tiffany retail right now. It has the space and the scale where we can really tell the whole story of this chapter of Tiffany’s – and the next chapter of Tiffany’s.”
He continues: “It’s an entirely new store concept. It’s a way for us to tell broader, bigger, more impactful stories, to highlight product in a different way, to show jewellery in a new way, and to essentially excite the customer.”