The famous company is launching two next-generation formats in the US, with both decidedly smaller than its standard location.
The new models include a 900sq ft drive-thru-only model and a 1,600sq ft restaurant with a 24-seat dining room. (Traditional Tim Hortons restaurants average 2,500sq ft or larger). The new formats are designed to offer an improved customer experience, while maintaining the brand’s signature feel of a neighbourhood coffee shop.
The first drive-thru only Tim Hortons restaurants will open this summer in several states, including West Virginia, Ohio, Michigan and New York.
Other restaurant chains are also expanding with drive-thru-only and/or digital-only, including Jimmy John’s and Sweetgreen.
“Our guests are looking for great service, high-quality coffee and food, and they want to feel safe when visiting Tim Hortons restaurants,” said Jay Pritchett, Head of Marketing for Tim Hortons US. “Our new restaurant design offers all of that and more.”
