Timberland is giving customers the chance to virtually relive major moments from its corporate history.
The outdoor gear and apparel brand is offering TimbsTrails, an immersive 3D online experience that consists of six “chapters” – New England Origins, Tokyo/London/Italy, Hip Hop Heritage, Green Dream, Collab City, and The Future – taken from different parts of its history (and planned future). New updates to the experience will be added each season.
The immersive TimbsTrails experience allows users to move through a realistic, 360-degree virtual environment on their computer or device screen, and interact with realistic digital characters. The experience also highlights a number of featured products from the past 50 years, ranging from the original 1973 Timberland yellow boot to the 2021 Greenstride boot.
In an element of gamification, consumers can collect boot badges as they journey through the first five chapters of the experience to “unlock” the final chapter and step into the future of Timberland. Players who successfully complete all chapters of the experience will be eligible to win TimbsTrails prizes, such as a gift card or a pair of Timberland boots. The competition is open to US and UK residents only.
“Our brand fans have been a driving force in making Timberland the icon it is today, and we’re incredibly excited about the experiential journey we’ve created for them,” said Drieke Leenknegt, VP, Global Marketing, Timberland. “TimbsTrails provides a unique and entertaining platform to celebrate the footwear innovations and cultural moments that have shaped our past, and explore our shared path forward. We’re always looking for new ways to engage our consumers, and TimbsTrails does that across the spectrum – from a gamified digital experience right into our retail stores.”
