The luxury watches retailer has opened a new store located in Lucerne, Switzerland, operated in partnership with Gubelin, one of the largest luxury watch retailers in the country.

The store, which is the brand’s first in Switzerland and 28th globally, spans an impressive space of 10,000sq ft making this outlet Time Vallée’s largest in Europe. Guests will find a selection of brands such as IWC, Panerai, Jaeger-LeCoultre, Tag-Heuer, Montblanc, Zenith Watches, Piaget, Van Cleef & Arpels, A.Lange & Söhne, Vacheron Constantin, Hublot, Parmigiani, Chaumet, Gucci, Oris, Bucellati and Chaumet. Chanel is featured in a dedicated shop-in-shop and a corner is dedicated to pre-owned watch specialist Watchfinder.

Created in 2014 by Richemont, TimeVallée is a luxury and innovative multi-brand destination store offering clients access to the most prestigious watch Maisons. TimeVallée is an inspirational space mixing heritage and contemporary luxury.

TimeVallée guides and invites all watch lovers and beyond to browse, learn, share and experience the watchmaking world. With more than 20 boutiques operated by strategic partners across the world in China, Korea, Middle East and Europe, TimeVallée’s ambition is to keep expanding internationally in the coming years.