The multi-brand luxury watch boutique, owned by Richemont, has opened its first boutique in China’s Shenzhen at the One Avenue Shenzhen mall.
The new boutique, which occupies an area of 302sq m, is the first TimeVallée boutique in the Greater Bay Area and the 21st boutique worldwide. The immersive space introduces customers to the brand’s luxury watches alongside Piaget jewellery collections.
The boutique brings together pieces from the nine Richemont Maisons, including A. Lange & Söhne, Baume & Mercier, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Roger Dubuis and Vacheron Constantin, with an array of timepieces as well jewellery.
The boutique’s unique retail format will introduce shoppers in Shenzhen and the Greater Bay to the craftsmanship, innovation and sophistication of the luxury maisons. The store combines innovative phygital luxury with personalised services, with the Discovery Counter able for visitors able to utilise state-of-the-art digital technology to explore the boutique’s best-sellers, latest arrivals, limited-edition merchandise and maison collections.
