Reliance Industries Limited’s Reliance Retail has launched ‘Tira’ as a new e-commerce platform dedicated to beauty, skincare, and haircare as the business solidifies its focus on the fast-growing beauty market.
“The platform has a dedicated luxury section which is in direct competition to Nykaa Luxe,” an anonymous executive source close to the development told ET Bureau. “We stock products that are formulated by experts and backed by industry insiders. Tira is the destination for those looking for unheard-of skincare lines or a cult-favourite makeup.”
Tira will compete with the numerous multi-brand beauty retailers in India including Nykaa, SS Beauty, and Tata Cliq Palette among others. As branded beauty is a fast-growing product category in India, Reliance Industries is keen to tap into this growth opportunity.
