Reliance Retail’s multi-brand beauty business Tira has launched a flagship luxury beauty store in Mumbai’s Jio World Plaza mall.
The new store measures over 6,200sq ft and houses 15 shop-in-shop boutiques for premium global beauty, skincare and fragrance brands.
Tira’s new address in Mumbai launched last week and has been designed to offer an “experience that is comparable with the best of global standards in luxury beauty retail”. The store focuses on creating an immersive retail experience exclusive in-store services.
“At Tira, we are creating a destination that redefines luxury in beauty for India, blending world-class brands with elevated services to craft an experience unlike any other,” said Reliance Retail Ventures Limited’s Executive Director Isha Ambani in a press release. “Our Tira flagship store at Jio World Plaza represents a commitment to celebrating beauty in its finest form – where every detail is designed to indulge, inspire and transform. We are excited to invite our customers on this extraordinary journey into luxury beauty.”
The store houses brands including Dior, Estée Lauder, Yves Saint Laurent, La Mer, Prada and Valentino. As the exclusive retailer of international brand Augustinus Bader in India, Tira’s new store also has a curated selection of the label’s targeted skincare products.
