Swiss watchmaker Tissot has launched its first Melbourne boutique on Collins Street, joining other premium brands in the luxury precinct.
The 114sq m store features high-quality furnishings with a modern and transparent structure that incorporates various elements such as wood, glass and stone.
The Melbourne store also includes the Heritage area, where visitors can learn about Tissot’s history through multimedia displays and the Tissot Tresor Safe, which enables tourists to explore the brand’s offerings.
Tissot is also increasing its customer service offering with the new Tissot Atelier, which offers after-sales support.
In addition to Melbourne, Tissot is also operating in London, Paris, New York and Osaka.
