The Argentine company is gaining ground in Brazil with its ‘Beauty’ line and it is looking to expand across the country thanks to its online channel.
“The line will be available in electronic commerce for sales in Sao Paulo, and in 2023 we will expand to ship to other regions of Brazil,” explained Claiton Santos, Director of Global Expansion for Blue Star Group, according to the Brazil Beauty News portal.
The Argentine giant is also working to expand the Todomoda Beauty catalogue available in Brazil as it is currently limited to 50 products.
To conclude, Claiton Santos also reveals that the company is contemplating the launch of Todomoda Beauty’s Monarchs store, as part of the expansion plan in the country. “Here we choose to sell beauty products in our accessories and lifestyle stores. But we are studying whether in the future we will follow our own store strategy,” explains the executive.
