Tod’s is poised for a new era after announcing a new creative director, Matteo Tamburini, this past week. While Tamburini’s appointment will most directly affect the brand’s offerings, Tod’s has already been busy reimaging a key retail space: the Manhattan flagship store, which opened recently.
The store, located at 650 Madison, has been a staple for the brand for over 20 years and was ripe for a significant ‘gloss-up’ operated in a semi-closed-off manner for several months while the store reimagined a new look. According to Lorenzini, the aim was to highlight the brand’s expanding product offerings.
The elegance and modernity arrive quintessentially Italian, with the 2,400sq ft retail space also serving to underscore the country’s renowned craftsmanship. Expansive 14ft-tall windows allow ample sunlight to highlight white travertine marble floors and walls covered in naturally tanned leather, setting the stage for a large travertine table designed by Angelo Mangiarotti in 1971, vintage armchairs by Corrado Corradi dell’Acqua and couches made from the house leather.
Bookshelf-style display cases, such as the double-sided version in stainless steel and leather facing 60th Street, allow for the brand’s full scope of merchandise – ready-to-wear, shoes and handbags – to be displayed holistically.