The brand has announced a six-store retail expansion plan for the Middle East, which is expected to be completed by the end of the year.
The plans include four new store locations in Saudi Arabia, with one location opening in each of Kuwait and the United Arab Emirates. Each of the stores will be operated by the Apparel Group LLC under the licence of Tommy Hilfiger. The new stores are located in the Dubai Mall, Riyadh’s Nakheel Mall, Medina’s Rashid Mall, Kuwait City’s Assima Mall, Jeddah’s Jeddah Park Mall and Riyadh’s Granada Mall.
The six new store locations will showcase the brand’s menswear, womenswear and accessories collection with the Rashid Mall and Jeddah Park Mall locations also stocking the Tommy Hilfiger’s Kids collection.
Each of the six new stores will reflect the brand’s core global store design concept which fuses the brand’s heritage and rich DNA. The design of the stores will be inspired by Tommy Hilfiger’s inspirations of a nautical lifestyle with the integration of digital screens to display customer brand content.
