Tommy Hilfiger announces the launch of its first Jeans Redesign garments made to be more durable and recyclable – two critical components in creating a circular economy.
Guided by the Ellen MacArthur Foundation’s Jeans Redesign project, the seven garments, including five pairs of jeans and two denim jackets, were made with durability, material health, recyclability, and traceability in mind. This was achieved by rethinking the design of the jeans according to circular principles, including using detachable buttons; the replacement of metal rivets with bar tacks; the removal of all metal zippers; removal of the leather patch; and use of 100 per cent organic fabric.
“Sustainability has become a driving force for our brand and our business,” said Martijn Hagman, CEO, Tommy Hilfiger Global. “As a leading fashion brand, we have a responsibility to drive the transition to a circular economy and we are proud to work alongside the Ellen MacArthur Foundation to achieve this. This shift requires a full rethink of the fashion value chain, and these pieces are a testament to the skill, expertise and dedication of both teams as we continue to push the boundaries in both design and manufacturing.”
The Jeans Redesign collection highlights Tommy Hilfiger’s ongoing commitment to eliminate waste by innovating for circularity. To date, Tommy Hilfiger has trained more than 80 per cent of its designers on circular design principles and recently launched Tommy for Life, its first circular business model.
