The brand has reopened its flagship store on Kurfürstendamm following a period of extensive renovation work.
The store has been renovated and expanded to include a Tommy’s Coffee and will even include a 40-seat cinema in the near future. Shoppers will still be able to browse the brand’s entire range of menswear and womenswear, which is presented on a space of 476sq m.
New materials, such as EcoVero viscose, recycled polyester and Lyocell fabrics, are very much at the forefront of the brand’s collections, underlining Tommy Hilfiger’s approach to sustainability. Meanwhile, the new shopfitting concept reflects a maritime lifestyle, one of Tommy Hilfiger’s known longstanding inspirations. Walnut accents, minimalist white lacquered details and polished steel elements are utilised to reflect this theme.
Other design elements include Tommy Hilfiger’s iconic corporate colours, whilst a flat screen displays special brand content and a light oak floor and custom-made carpets with TH jacquard and chevron patterns complete the renovation.
