The brand has opened the doors of its first flagship site in Colombia and South America following an investment of around 450,000 dollars.
The brand’s store has a privileged location in Zona T in the north of Bogotá, the most expensive shopping street in the Colombian capital, where brands such as Le Collezioni and Dolce & Gabbana are located to name a few.
“We are very excited and very motivated to be able to refresh the brand in Colombia. For us this country is extremely important, attractive and competitive; we believe that Tommy Hilfiger has a lot of potential here,” said Gabriela Arauz, the brand’s Marketing Manager.
Tommy Hilfiger arrives in Colombia at the hands of ASW Group. The American brand celebrates 32 years of presence in the national market and has 24 single-brand stores in the country. Tommy Hilfiger plans to continue expanding its presence in Colombian territory, where it already adds travel retail spaces, accessories stores and even its own digital channel.
