The brand has announced the opening of the new Harbour City store in Hong Kong following a major store expansion.
The newly reopened store has been expanded from nearly 90sq m to over 119sq m of shopping space and reflects the brand’s new global store design concept which fuses Tommy Hilfiger’s brand heritage and DNA with a clean, modern and bright finish.
The design concept is inspired by a nautical lifestyle, one of Tommy Hilfiger’s longest-standing sources of inspiration. The theme is brought to life in walnut accents, minimalist white lacquered details and customised steel polished elements. The store also boasts a digital screen that displays campaign videos, mid-century lighting fixtures and pops of red, white and blue, Tommy’s signature colours.
The Harbour City store showcases Tommy Hilfiger’s Spring 2021 TOMMY HILFIGER COLLECTION which has been inspired by the pioneering spirit of ‘modern America’. The range includes products made using more sustainable materials such as 100 per cent cotton, recycled polyester, nylon and cotton.
