The makeup brand has opened its first store in New Delhi, located at DLF Promenade Mall.

Offering an interactive and immersive experience, the Too Faced store incorporated aspects that customers can see, smell and touch. Each store is fitted with custom fixtures and bespoke decoration in keeping with each location.

The store is full of photo-worthy moments and Instagrammable elements, including product displays, doll house, display mirrors and the pink experience. Customers can also discover and test all of the latest products released by Too Faced.

A number of best-selling items are available in the store including the iconic Better than Sex mascara, Lip Injection Extreme and the Born This Way Foundation.