The Showroom Canada is a digital wholesale showroom for designs and the industry, which has been launched in partnership with the Government of Canada.
The initiative will launch on Tuesday February 16 on the JOOR platform, one of the industry’s leading B2B wholesale platforms. The showroom’s 11 featured brands include Freed, Furb Upcycled, Furious Fur, Joeffer Caoc, Kate Austin, Kuwalla Tee, Maison Marie Saint Pierre, Shelli Oh, Sid Neigum, TORI.XO, and UNTTLD.
Each of the 11 brands will have their own individual showrooms on the JOOR platform which can be branded however they wish, where they can upload images, videos and price lists.
Susan Langdon, Executive Director at Toronto Fashion Incubator, commented: “Traditionally, the wholesale buying experience has happened offline, but the pandemic caused both designers and retailers to quickly pivot. Showroom Canada will give Canadian brands access to thousands of global retailers including key UK targets such as Net-a-Porter, Selfridges, and Harvey Nichols.”
