The brand has taken its new store model to the Rambla Cataluña in Barcelona and has unveiled the new design at 66 Rambla Cataluña.
It is an establishment that incorporates the brand’s latest business concept, which, according to what it says, “encourages customer autonomy and offers a new way of interacting with the product.”
The open architecture, the “photo points” and the presence of stylists to advise the clientele are part of this store proposal. According to Anna Sió, Director of Brand Experience at Tous, the moment of purchase and everything that surrounds it “is one of the key points of our brand evolution, since it perfectly conveys how we understand our jewellery and accessories as allies for the self-expression and creativity of our customers”.
The company has also taken into account sustainability criteria when developing this establishment. In this sense, it is committed to LED lighting, an air conditioning system that reduces energy consumption and local suppliers to minimise carbon dioxide emissions linked to transport.
