The iconic toy brand is reinforcing its presence in the Madrid community with the opening of a new store in Torrejón de Ardoz in the Parque Corredor Shopping Center.

The store boasts a new concept space that is inspired by the illusion of children experiencing shopping through games and play. The opening marks the brand’s commitment to the city of Madrid. It joins other stores in the capital and other main Spanish cities including Alcobendas, Alcorcon, Rivas and Getafe, among others.

Paloma Pérez, CEO of Toys R Us Spain and Portugal, comments: “Toys” R “Us is a benchmark in the sector and we are experts in toys. For this reason, with the new experiential model of stores, we share our illusion with children: we bring new experiences to families and create unique moments of play and fun, based on the latest technologies.”

The store houses different wider and more accessible areas for children to enjoy the latest technologies, games and activities in the store. The brand intends to meet the demands and respond to the needs of children and their families.