The brand has expanded its new concept, where it wants the whole family to live the shopping experience through play.
The toy chain has opened a second establishment in Mallorca’s Palma, located in the CC Porto Pi, in avda. Gabriel Roca, 54. The opening forms part of the company’s plans to evolve its physical points of sale in Spain and Portugal. It also intends to offer shopping experiences for the whole family through games to enhance its position as a toy distributor.
To meet the ever-changing demands of shopping, the brand is welcoming more spacious and accessible areas that implement the latest technologies in games and activities that involve the whole family.
The newly-launched 1,800sq m store focuses particularly on the customer journey. Furthermore, the store features a large dinosaur that welcomes shoppers and the innovative Frikizone welcomes ‘kidults’ with products oriented to their tastes. This new format has already been implemented in locations such as Madrid, Catalonia, Navarra and Valencia.
