The Toys “R” Us mascot is going on a road trip after the retailer announced the launch of Geoffrey’s Tour Across America, a “first-of-its-kind” free immersive experience for families.
The tour will kick off in late summer, at Macy’s Herald Square flagship in New York City. The new initiative follows the launch of Toys “R” Us shops in all Macy’s stores nationwide in 2022.
After the kick-off at Herald Square, Geoffrey the Giraffe will take off in his updated “Geoffrey Mobile”, and the tour will make stops at several other Macy’s flagship locations across the country. The experience will include weekend-long events offering larger-than-life interactive experiences, entertainment for all ages, fun food, brand activations, VIP experiences, giveaways and more from top toy and family-friendly brands, Toys “R” Us said.
“Toys “R” Us brings the same magic it always has, but in new and modern ways that are designed for families to connect and make memories together through play,” said Kim Miller, Global Chief Marketing Officer at Toys “R” Us. “Now, we are sending Geoffrey across the country to kick up the excitement for families to have what we call a ‘playcation’ where you put your responsibilities aside and embrace fun. And what we have in store for you is like nothing you’ve seen before.”
