Tractor Supply Company is refreshing its Petsense banner and opening its Neighbor’s Club loyalty program to Petsense shoppers.
The company’s pet-exclusive retail brand, Petsense – will now be rebranded as Petsense by Tractor Supply. According to Tractor Supply, Petsense stores will now have a “friendlier, more modern and welcoming” experience. The new external signage and internal décor has been unveiled at the Murfreesboro, Tennessee, location with the remaining locations scheduled to be completed by the end of this year.
“Petsense by Tractor Supply offers our customers a differentiated shopping experience with the curated, premium brands and services they love. We’re excited to provide our customers with a more meaningful loyalty program through Neighbor’s Club,” said Matthew Rubin, Senior VP and GM of Petsense by Tractor Supply.
The latest updates to Neighbor’s Club, which currently has more than 26 million members, are designed to add ways to earn new services like free pet washes and grooming. The expansion of Neighbor’s Club benefits to Petsense by Tractor Supply, beginning on Monday 22 August, also includes a “My Pet” personalisation which provides a differentiated digital shopping experience with features such as VetInsight, which connects customers with a veterinarian for guidance and recommendations, and Tractor Supply Rx, a feature that gives customers the ability to order pet medications through Tractor Supply.
