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Trafford Centre Welcomes Lounge Underwear

Leading retail and leisure destination, Trafford Centre, this week announces the expansion of its fashion offering with the addition of Lounge Underwear.

Lounge Underwear empowers women across the globe and is dedicated to instilling a sense of confidence and comfort in every item they choose to wear. Established in 2015 and now open in the Trafford Centre, the brand offers its customers an array of lingerie, loungewear, swimwear and beyond, all designed to encourage women to feel both confident and at ease in their clothing. Shoppers can feel confident buying in person as staff are on hand to advise with fittings and sizing advice. The new store is located on Upper Regent Crescent.

As Trafford Centre continues to raise its own bar in fashion through the mind’s eye of its customer base and beyond, Lounge is a welcome addition and further strengthens the choice for visitors to the centre. It joins other popular fashion brands at the centre such as Zara, H&M and River Island – further demonstrating Trafford Centre as the go-to destination for those seeking the latest styles.

Russell Loveland, Director of UK Asset Management at Pradera Lateral, Asset Manager of Trafford Centre says: “We are looking forward to seeing how Lounge uses its spaces to interact and engage with our consumers. We are always keen to champion digital native brands like Lounge moving into physical space. As a centre, we aim to inspire our customers to express themselves, enjoy quality brands and seek out a shopping experience that delivers more than a transaction. With the holiday season on the horizon, we look forward to visitors making the most of our extended evening shopping hours and all the extra entertainment that’s planned – as usual, Trafford Centre aims to be more than shopping.”



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