With nearly 60,000sq ft of new deals secured in 2023, investment into TP Glow – Trafford Palazzo’s dedicated white box promotional space – and exciting developments adjacent to the centre, the destination has grown its footfall by seven per cent in the year.
Peel is celebrating a milestone year for Trafford Palazzo, the UK’s first next-generation experience centre. Across the calendar year, Trafford Palazzo has introduced a blend of retail and leisure that has never before been seen in the UK. NERF AX, a first-of-its-kind family leisure concept created through collaboration between Rocafella Leisure Group and renowned toys and games brand, Hasbro, made its entrance to the destination this autumn. This now sits alongside food and drink provided by Manchester-favourite, Archie’s, fitted out with the casual dining brand’s signature fluorescent pink interior.
NERF AX joined other innovative leisure operators such as flagship state-of-the-art bowling and gaming operator, King Pins, as well as the ‘most Instagrammable café in the world’, EL&N, with its iconic intricate floral displays and pink décor. The appeal and relevance of these brands to the destination’s visitors is evidenced by the increased visitor interest following their openings earlier in the year.
Mark Whittaker, Executive Director – Property Investment & Management at Peel, said: “2023 has been a truly landmark year for Trafford Palazzo, with the opening of TP Glow and the launch of debut concepts like NERF AX and King Pins, all contributing to the centre’s unique profile. Our vision for Trafford Palazzo is really coming to fruition, with 2024 set to be equally as exciting. More brands of international renown – including some experiences you won’t find anywhere else – are set to join the destination, so it’s a fantastic time to be part of the Trafford Palazzo community.”
