The brand specialising in clothing and home textiles is accelerating its international expansion. As part of its growth strategy in the Italian market, Tramas has opened a new store located in the Milanofiori shopping centre in Milan.
With this opening, the company now has a total of 14 stores in Italy. As part of its plan to expand its commercial network in the country, the chain aims to close the year having doubled its number of own points of sale compared to 2023, with 18 new stores opened throughout the current year.
Founded three decades ago, the textile chain based in Seville has a network of almost 200 stores distributed throughout Spain, Italy and Portugal and plans to open 35 new stores and 15 renovations this year. The brand is also marketed through its e-commerce platform.
In its 2023 financial year, Tramas increased its sales by 34 per cent compared to the previous year, reaching 76 million euros. Looking ahead to the end of 2024, the firm plans to continue growing and is targeting sales of 100 million euros.
