The British footwear brand has entered into a partnership agreement with Global Company Melchers to enter both Mainland China and Hong Kong.
The partnership will see Tricker’s develop a multi-channel offering in the country by offering traditional retailer, wholesale distribution and an online store all providing a full range of products. The company is also utilising WeChat Shop and is enhancing their social media offering in a bid to further reach a new age of consumers.
Martin Mason, MD at Tricker commented: “This was the world in which the first retail orders for Tricker’s shoes were secured and although separated by 200 years history, the new digital and physical marketplaces in China Mainland and Hong Kong will be just as transformational for our business.”
While Merchers added: “Tricker’s shoes are known for their high craftsmanship, comfort, individuality, and premium quality. We share Tricker’s values and vision of a long-term oriented partnership to develop the Chinese market.”
