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Trigo Sets Sights on US

The Israeli start-up has announced a partnership with Wakefern Food Corp., marking its foray into the US market.

Already partners with the likes of UK’s Tesco and Germany’s REWE, Aldi NORD and Netto, the Israel-based computer vision company developing frictionless checkout technology, has teamed up with Wakefern Food Corp., the largest retailer-owned cooperative in the US.

Wakefern, the logistics, distribution and merchandising arm for ShopRite stores, is comprised of nearly 50 member companies that independently own and operate close to 360 retail supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners.

Trigo transforms existing supermarkets and grocers into fully autonomous, digital stores, combining their technology with Trigo computer vision. Shoppers use an app to scan a QR code as they enter, and then will be free to pick up items and leave without having to checkout.

“Trigo is proud to work with some of the largest grocery retailers around the world, so partnering with Wakefern Food Corp., was a natural step for the company,” said Michael Gabay, Trigo’s Co-Founder and CEO. “By helping Wakefern convert some store formats, or develop new ones that are exclusive to their brands, we can help them accelerate their growth within the market and pave the way for frictionless shopping in the future.”

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