True Religion will expand into China with partner Aurorae Group, owner of EVISU Group. Plans call for the opening of a mix of 65 freestanding stores and shop-in-shops by 2026, growing to a total of 108 by 2028.
The company said its move into China comes as part its global growth strategy and is a significant milestone in its journey to increase its global footprint. The Chinese market is expected to represent 10 per cent of True Religion’s global brand volume by 2026.
“Expansion into the Chinese market has been on our roadmap for the past several years, so we are very excited about our partnership with the fantastic team at Aurorae Group,” said Michael Buckley, CEO, True Religion. “The right partner is key to success in China, and Aurorae’s proven local market expertise will enable us to successfully grow True Religion’s presence throughout mainland China as well as in Hong Kong and Macau.”
