Travel and lifestyle brand Tumi has launched a pop-up experience at Seoul’s Lotte World Mall Atrium, open to the public from 3-15 July following a private VIP event.
Celebrating its fall 2023 collection, Alpha X, the immersive pop-up features contemporary installations and artwork, including a multidirectional perspective sculpture by American artist Michael Murphy inspired by Tumi’s 19 Degree design. The artwork takes pride of place in the middle of the pop-up and plays on the viewer’s perception as the piece morphs into the letter “T” as viewers walk around it.
Tumi announced South Korean football player Son Heung-min, who made a guest appearance at the pop-up, as its brand ambassador in 2022, joining a growing list of high-end brands and luxury fashion houses that have enlisted South Korean celebrities to represent them.
