Turkish Ultrafast Delivery Platform Expands in US

Istanbul-based Getir is bringing its 10-minute delivery service beyond Chicago to another major US metro area.

Founded in Turkey in 2015, Getir recently debuted its ultrafast grocery delivery services in the US with the launch of operations in Chicago. Now, Getir has started operations in New York.

Getir offers approximately 1,500 everyday items, including chocolate, water, dairy, cleaning materials, snack chips, and pet food for delivery to customers within 10 minutes. The service is available from 8am to midnight in Manhattan, Brooklyn, and parts of Queens, with continued expansion in the New York City market in the coming weeks. As an exclusive offer for the launch, customers will not be charged a delivery fee for their first five orders.

While ultrafast delivery services that fulfill orders in less than 15 minutes are nothing new, until 2021, in the US they had mostly been offered on a highly localised basis by smaller platforms. But European fast delivery startup Gorillas, which fulfills online grocery orders in 10 minutes or less, debuted in Brooklyn at the end of May. And Philadelphia-based Gopuff, which provides speedy delivery (in as little as minutes) of immediate everyday needs, is expanding on the West Coast.

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