Twenty4, a leading value fashion brand in the GCC region, is back with its annual Ramadan collection, which has eclectic inspirations, from traditional to contemporary styles and everything in between.
Most importantly, the Ramadan 2022 Collection promises the unmatched value that Twenty4, and a BMA International subsidiary, is synonymous with.
The value fashion brand has, over the years, crafted a niche for itself at the intersection of contemporary fast fashion and value-based pricing. It boasts a reputation for balancing aesthetics with functionality and hitting the right note between global high-street fashion and Middle Eastern sensibilities. The Ramadan 2022 collection exemplifies these brand strengths.
A recurring factor in Twenty4’s specialised collections, ladieswear takes the limelight this time around too, with offerings including but not limited to pink tuxedo shirts to go with relaxed trousers in mellow hues, floral suit sets for the effortlessly suave and bold, all-over leopard printed shirts, short mini organza dresses, geometric printed kimono style gathered dress in scintillating colours, matte satin trousers to go with blush pink sequin tops, jacquard embroidered and tied blazer that oozes sophistication, V-neck midi dresses, and traditional long-sleeved embellished maxi dresses.
“Twenty4 is emerging as the go-to brand for apparel that is in vogue globally but at the same time retains a sense of Middle Eastern zeitgeist. For those who believe that fashion is the ultimate form of self-expression, this Ramadan Collection will connect at a deeper level. Conversely, if you believe that clothes are a means to an end, you can expect the utmost quality, durability, and functionality. So, there is something for everyone,” said Mushtaq Jaffar, KSA Brand Head of Twenty4.
