The supermodel turned entrepreneur has said that the UAE is impressive when it comes to investing in innovation.

Abu Dhabi will now act as the maiden international market for Banks’ global ice cream brand, SMiZE Cream. Launched in 2021, SMiZE Cream incorporates augmented reality into its packaging and champions setting dreams and goals alongside mentorship.

Banks was inspired by the region’s achievements over the past 50 years and she explained whilst speaking at The Access Granted talk series, an initiative by the Abu Dhabi Investment Office (ADIO) and Maven Global that helps American companies led by women and minority entrepreneurs to expand in Abu Dhabi as a gateway into the wider Middle East market.

“The UAE has evolved from the sand to the moon. The country’s beauty and warmth touch me. Also, its progress on female empowerment. The country has been really impressive when it comes to investing in innovation. I have a global vision for SMiZE Cream so I’m really thrilled to be here to share my entrepreneurial journey, discuss strategy and explore how Abu Dhabi can be a part of its next big chapter. I truly adore the region and am excited to create lots of value and impact,” said Banks.